What Seth Godin, Tony Robbins, Tom Peters And KISS Have In Common

When I popped open my inbox this morning, I landed on a spectacular blog post.

Seth had decided to talk about mood.

(Incidentally, if you’re not reading Seth’s blog religiously, you’re missing out on fundamental life and business inspiration. Subscribe today.)

In his post, Seth highlights that getting “how to” information is minimally important. The big piece of the puzzle is getting riled up to actually follow through.

This ties into something that Tony Robbins has hammered into the ground: mechanics is only 20% of the pie — psychology is 80%.

Strategy = 20%

Motivation = 80%

Seth then asserts that the real value of a message is in motivating you to act. Because the how is not the hard part. Just go to Border’s or Barnes and Noble (or your local bookstore if you live outside the US as I do) and you’ll find stacks and stacks of $14.99 books that will extensively reveal the “how” to you.

The tough part is finding one that makes you get off your butt and act.

“Rich Dad, Poor Dad” was such a book for me. I read it and, within a month, quit my job. I’ve never been employed again since.

Another one that gets me to move is Tom Peters. Watching him riff on business gets me totally motivated. I immediately stand up, start pacing and get my engine running.

That’s also the reason I listen to KISS and Bruce Springsteen — and I bet you have your equivalent preferred songs. When I hear them, I get up, move and get going with my life. Definitely something that hardly happens when I hear a melancholic song like 100 years (which I also love, by the way).

So what do Seth Godin, Tony Robbins, Tom Peters and KISS have in common?

They all put me in a state where I can take action.

That’s ultimately what Seth is talking about.

He’s talking about state.

And that’s what great communication and hypnosis is all about.

And if you want to learn how to alter states, learn from these guys, not from other NLPers. Watch rock concerts, eloquent politicians, movies, etc.

In one word, model. Absorb their strategies unconsciously instead of going for cheap “quick tips” from NLPers.

When you model as intensely as Tony Robbins has, you’ll know you’re mastering NLP.