In a recent post on his blog, business and marketing guru Seth Godin wrote:
“The problem, of course, is that pretty soon you start looking at the entire world that way. Whether it’s web design or Google analytics or backing up your hard drive or just talking to the guys in the plant about your new ideas, it’s really easy to see the world as a black box.
Here’s a simple secret of success: ignore the sticker.
Figure out how to use the tools that the most successful people in your field understand innately.”
That’s probably the best advice — most succinctly expressed — that I’ve heard for any field in long time. Inadvertently (or advertently), Seth just gave the NLP Modeling nudge: model those who produce the results you’re after.
Model those who get it.
Is it really that complicated? No way.
The thing is, Seth isn’t the first or only one saying this. Teachers from every walk of life have talked about this.
So why am I mentioning this here?
Because NLP can equip you with the knowledge and skills you’ll need to carry that out surgically instead of haphazardly. Because it will crack open the black box of the human mind for you and will enable you to track the thinking patterns of the geniuses whose results you’d like to emulate.
And you will emulate them once you learn how to model and commit to making it a part of your life.
Yes you have it in one! The best way to be successful is to find someone who can cut it and be just like them by modelling. NLP is a powerful beast which is not just about therapy but can be used in a wider marketing sense. Please have a read of my blog